Learning to love my freckles as an Asian woman | HelloGiggles
The model, known in China by her full name, Li Jingwen, appears in a campaign for the Spanish fashion brand Zara with her lips a striking crimson and the rest of her face bare — leaving her freckles on full display. The online response in China, where freckles are relatively uncommon and fashion images favor smoothly pale skin, has been fierce. Some users have accused Zara of imposing white beauty standards on Chinese women; others have come to Ms. But Ms. Li also had her defenders. Maya Yu Zhang, a year-old Chinese filmmaker, said the anger at the images stemmed from a desire for global brands to portray them in familiar ways, according to their own beauty standards.
I learned to love my freckles. After this week's social media debate, will China?
She pointed to the clusters of freckles perched on the peaks of my cheekbones. The last time we were together, I was a toddler with a light brown sprinkling around my nose. Now I am in my mid-twenties, and the spots that once peppered my skin have evolved into colonies of hyperpigmentation across my face.
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